
13 July 2026
Big Picture Planner
A strong base to build on. The message is clear, the landing page is honest, and the planner is well made.
Next step: Finish the switch to free and make the first visit simpler.
An independent website review before you change anything. Find out what is working, what may be getting in the way, and what is worth changing next.
✓ No website login required.
What we noticed · Onboarding
Four onboarding mechanisms compete for the same five seconds, and the tour intermittently eats the first click
A brand-new visitor meets an auto-starting spotlight tour, an inbox prompt, and multiple calls to action all at once. Competing mechanisms confuse first-time visitors and make activation unreliable.
What you get
Two real reports on our own products, held to the standard you get. Start free and see for yourself.

13 July 2026
A strong base to build on. The message is clear, the landing page is honest, and the planner is well made.
Next step: Finish the switch to free and make the first visit simpler.
9 August 2026
A lovely product with excellent craft. Photos on the free and personal plans never leave your device, and the photo strips and covers are beautifully made.
Next step: Make it easy to pay, and easy to get in touch.
We hold our own products to the same standard you get.
Early feedback
It flagged a live issue I genuinely wasn't aware of, and the evidence was clearly documented.
This is really good. I found it to be quite comprehensive and it gave me lots of actionable items to work on. Thank you so much!
How it works
Your business, your product, your side project. Nothing to install, nothing to connect.
On a desktop and on a phone. The links, menus and buttons, the search and sharing tags, cookies, speed and error pages. Never behind a login, never a form submitted.
No proof, no finding.
Six things scored, what is working, what is losing you visitors, and a fix plan in numbered pieces of work with a done-when test on each. Free shows the verdict; £149 opens all of it.
Want to see the standard behind these steps? Read the methodology.
The audit ladder
Your live website, audited the way a real visitor sees it.
Free: the verdict, your six scores and what to fix first.
£149: every finding with its evidence, plus the full fix plan.
For founders and small teams. Trying to decide whether to redesign, rebuild, or leave it alone.
See what is included →Your repository, read end to end. What have you actually built?
From £699, by codebase size
For anyone who built with AI tools, or inherited someone else's code. You need to know what works, what is half done, and what is risky, before you ship or raise money.
See what is included →The same audit, re-run on a schedule, with a what-changed report.
Price set at launch
For anyone who wants the audit kept current, not repeated by hand.
See what is included →What we never do
We never log in without your written permission or submit your forms. We never read code you have not given us or build it for you. We never call anything "secure" or "compliant" or put a personality in front of the work.
What this doesn’t do
It only reads what a visitor can see, with no login. It does not see what happens after sign in. It does not see multi-step flows behind an account. It does not see what your database does on its own.
You get the diagnosis and a fix plan with a clear done test on each piece. Your team still decides what to prioritise, builds it and ships it.
Before you paste a URL
We collect the evidence automatically, then we read every report before it reaches you.
You get the diagnosis and a fix plan your own team can follow.
We read up to 15 pages, the ones a visitor is most likely to meet, and the report says which ones it read. Need more? Get in touch.
Read the reports on our own products first. They are held to the same standard. Refunds are covered in plain words in our refund terms. Refund terms
Not quite. A teardown just lists what is wrong. We tell you what is working, what is getting in the way, and give you a plan to fix it. You get clarity before you change anything.
Independent by design